1/8/2024 0 Comments Freeze pipeStudies have shown that over 71% of people get annoyed if an email is not relevant to them. Nobody likes getting generic “email blasts” with content that doesn’t satisfy their needs. Why? Because one size does not fit allĮvery subscriber is unique and needs to be treated that way. Segmentation should be a critical part of your email marketing strategy if you choose to use a single list to organize your contacts. Segmenting your list to send personalized content can increase your conversion rate by 760%. You can segment your email list based on demographics, location, level of email engagement, previous purchases, and more. ![]() Segmentation is the process of grouping your subscribers based on certain criteria.
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